THE SPARK LAUNCH - ATHENS

The Spark’s development has always been based on the wants and needs of real drivers. As early as 2007 the Spark concept was presented to members of the public and we took on board over 1.9 million opinions of the new car.

Now that the Spark is in production, we thought it only right to canvas some more public opinion – to get some honest feedback on the new car and to find out whether we have delivered on our goals.

For this purpose we enlisted a few lucky people to pass judgement on the new car in the vibrant city of Athens. And to help share the feedback with the public at large, we also invited along a selection of individuals who are not known for their lack of opinions… bloggers.

A bold move? Run the films, to find out…